Illustration

Client - Vegan Karachi Vegan Karachi is a plant-based test kitchen in Toronto, reimagining South Asian cuisine with vegan ingredients. Brief: Produce two, brand-congruent illustrations, and micro motion-posters to promote two of their best-selling products, Monsoon Mango Ice Cream, and Iced Chai.

Notes: The client expressed interest in a visual style that trended more painterly, and free-hand, an affect which was workshopped over two iterations before landing on the final product.

Ad creatives for Toronto-based Vegan Test Kitchen, Vegan Karachi

Ad creatives for Toronto-based Vegan Test Kitchen, Vegan KarachiAd creatives for Toronto-based Vegan Test Kitchen, Vegan Karachi

Motion-posters are a unique way to engage an audience with the same material, adding dynamism to what would remain otherwise a static image.

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